Tracking

Pipelime provides three types of email engagement tracking.

Open Tracking

When enabled, Pipelime inserts a 1x1 transparent tracking pixel into each email. When the recipient's email client loads the image, an open event is recorded.

Limitations:

• Some email clients block images by default
• Open tracking is an approximation, not exact

Click Tracking

When enabled, links in your email are wrapped with tracking redirects. When a recipient clicks a link, the click is recorded before redirecting to the original URL.

Reply Tracking

Pipelime detects replies by syncing the inbox of your connected Gmail accounts. When a reply to a campaign email is detected, a reply event is recorded and the contact is optionally removed from the sequence (if stop_on_reply is enabled).

Toggle per Campaign

Enable or disable tracking per campaign:

Pipelime campaign update <campaign-id> \
  --track-opens true \
  --track-clicks true \
  --stop-on-reply true

Activity Feed

View engagement activity for a campaign:

# List recent activity
Pipelime activity list --campaign-id <campaign-id>

# Filter by event type
Pipelime activity list --campaign-id <campaign-id> --type email.opened

Activity events include:

• email.sent — Email successfully delivered
• email.opened — Open tracking pixel loaded
• email.clicked — Tracked link clicked
• email.replied — Reply detected
• email.bounced — Hard bounce detected
• email.unsubscribed — Unsubscribe link clicked