Templates

Pipelime uses a simple template syntax for personalizing email subjects and bodies.

Variable Syntax

Variables use double curly braces:

Hi {{first_name}}, I noticed {{company_name}} is growing fast.

Available Variables

Contact Variables

Variable	Description
`{{first_name}}`	Contact's first name
`{{last_name}}`	Contact's last name
`{{email}}`	Contact's email address
`{{title}}`	Contact's job title
`{{company_name}}`	Contact's company name

Custom Field Variables

Any custom field on a contact is available as a variable:

I see {{company_name}} has {{employee_count}} employees.

System Variables

Variable	Description
`{{unsubscribe_link}}`	Unsubscribe URL (auto-appended if not present)
`{{sender_name}}`	Name of the sending email account
`{{sender_email}}`	Email address of the sending account

Fallback Values

Provide fallback values for when a variable is empty:

Hi {{first_name | "there"}}, I noticed {{company_name | "your company"}} is growing.

If first_name is empty, "there" is used instead.

Unsubscribe Link

The {{unsubscribe_link}} variable is automatically appended to every email if not explicitly included. This ensures CAN-SPAM compliance.

To control placement:

<p>If you'd like to opt out, <a href="{{unsubscribe_link}}">unsubscribe here</a>.</p>

Test Send & Preview

Preview your template with real contact data before launching:

# Preview rendered template
Pipelime campaign preview <campaign-id> \
  --step 1 \
  --contact-id cont_123

# Send test email
Pipelime campaign test-send <campaign-id> \
  --step 1 \
  --to your-email@example.com

Best Practices

Always set fallback values for variables that might be empty
Keep subjects under 60 characters
Personalize the first line — it shows in email previews
Test with multiple contacts to verify variable rendering
Include {{unsubscribe_link}} explicitly for better placement control

Templates

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