Campaigns

Campaigns are the core unit of outreach in Pipelime. Each campaign contains a sequence of email steps sent to a list of contacts.

Campaign Lifecycle

draft → active → paused → completed

Status	Description
`draft`	Initial state. Edit steps, assign contacts and email accounts
`active`	Campaign is executing. Emails are being sent on schedule
`paused`	Temporarily stopped. Can be resumed
`completed`	All contacts have been processed through all steps

Creating a Campaign

# Via CLI
Pipelime campaign create --name "Q1 Outreach"

# Via API
curl -X POST https://app.Pipelime.io/api/campaigns \
  -H "Authorization: Bearer ki_your_key" \
  -H "Content-Type: application/json" \
  -d '{"name": "Q1 Outreach"}'

Sequence Steps

Each campaign has one or more steps. Steps are executed in order with configurable delays between them.

# Add initial email (sent immediately)
Pipelime campaign add-step <campaign-id> \
  --subject "Hi {{first_name | \"there\"}}" \
  --body "<p>Your email body here...</p>" \
  --delay-days 0

# Add follow-up (sent 3 days after previous step)
Pipelime campaign add-step <campaign-id> \
  --subject "Re: Hi {{first_name | \"there\"}}" \
  --body "<p>Just following up...</p>" \
  --delay-days 3

Email Account Assignment

Assign one or more email accounts to a campaign. When multiple accounts are assigned, Pipelime rotates between them to improve deliverability.

Pipelime campaign assign-accounts <campaign-id> \
  --account-ids ea_123,ea_456

Scheduling

Configure when emails are sent:

Pipelime campaign update <campaign-id> \
  --timezone "America/New_York" \
  --send-days "mon,tue,wed,thu,fri" \
  --send-window-start "09:00" \
  --send-window-end "17:00" \
  --send-interval 3

See Scheduling Guide for details.

Stop Conditions

Campaigns automatically stop sending to a contact when:

The contact replies (if stop_on_reply is enabled)
The contact unsubscribes
The contact is added to the blocklist
The contact's email bounces

Activation Preflight

Before activating a campaign, Pipelime runs preflight checks:

At least one step exists
At least one contact is assigned
At least one email account is assigned
Email accounts are connected and healthy
Physical address is configured (CAN-SPAM)

Pipelime campaign start <campaign-id>

Campaigns

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